New Zealand Made. Sizes 18 -28.

About Us

Firefly is a New Zealand based online boutique for plus size women sizes 16-28. Run by partners Rachel Harrison and Amanda Purdie, Firefly was born from the belief that ALL women deserve to feel fabulous in their clothing, regardless of their size.

Rachel Harrison

Rachel says "I remember being 4 years old and watching my grandmother and mother standing at the '60's red and white formica bench in my grandmother's kitchen and thinking that I hoped my bum would look like theirs' when I grew up. Fast forward 15 years and I got my wish. What I didn't count on was how hard it would be to clothe that body in anything that resembled the curvaceous, modern and edgy styling I so craved!"

As plus size women, Rachel and Amanda have experienced the disappointment of not being able to find clothing that fits and looks good in fabrics which breathe. With shapely, breathe-able, gorgeous clothing, Firefly's goal is to provide plus size garments which make women feel great so they can shine for who they are.

Amanda and Rachel live on the Coromandel Peninsula in New Zealand, and their surroundings are evident in Firefly's aesthetic. The blues and greens of the South Pacific sea and bush, with the black and silver of the southern night skies all influence the look and feel of Firefly's range.

They believe in keeping Firefly's garments New Zealand designed AND made so Rachel and Amanda have sourced a team of quality NZ craftspeople to help create exceptional, modern and tailored garments which celebrate women's curves.

Body positive and feminist, the Firefly team celebrate what makes us who we are - powerful, bright, desirable, confident and amazing.

Shine on


Firefly is about the fire that burns inside every person – the fire that powers your passion. That makes you who you are. The brighter you shine, the more you show the world who you are.



FIREFLY by rachel harrison